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BRAILLE

FEELING A DIFFERENCE

Screenprinting is ideal for applying raised print for the blind to packaging and labels.

Around 10 million people in the U.S. and 7 million people in Europe are blind or partially sited. In order to make life safer for them, the pharmaceuticals industry is required to mark the name of the medicines on the packaging in Braille. The European Parliament has issued a directive specifying the relevant requirements. Screenprining is perfect for applying Braille dots to labels. These specifications are sure to come to the U.S., will your product be ready?

Braille

The top reading and writing system for the blind is so simple and ingenious that it is used all over the world, but who invented it? The answer is a certain Louis Braille who lived in the 19th-century France and proved very resourceful after losing his sight at an early age as a result of an accident. Braille consists of a system of six dots. Each of the 63 possible combinations of dots represents a letter, a punctuation mark or a number. Like languages based on the Latin alphabet, Braille is read from left to right.

The Braille alphabet - Blind people read Braille by tracing the pattern of solid black dots with their fingers.

Screenprinting is an attractive alternative to embossing

Rotary screenprinting is ideal for applying Braille formats to packaging and labels. It offers significant advantages over embossing, the method traditionally used. Setup times during the printing process are cut dramatically and the Braille dots cannot burst. With embossing, on the other hand, a compromise always has to be made between functional and visual quality. If the dots are too high they will burst, spoiling the packaging’s tactile quality and appearance. If the boxes are made from short-fibred card, dots burst even at a low embossing height.

Screenprinting Braile with Gallus Screeny

Rotary screenprinting is an excellent way of applying Braille dots to labels. The Gallus Screeny BZ screenprinting plate has been specially developed for Braille. Screeny BZ features a very raised photopolymer layer. Braille dots can reach a height of 0.25mm – 0.3mm.

Using a special transparent varnish coating this is cured under UV rays, the Braille is printed directly onto any given label without covering the print image below or changing the layout. The dots and symbols adhere extremely well to the substrate that makes them easy for the blind and partially sighted to read/feel.

Your product can now appeal to an entirely new market, see how we can help to reach them.


 

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